Visitors could also listen to the “Cranberry & Crumm” audiobook narrated by Jillian Harris on Spotify as they shopped, further enhancing their holiday shopping experience.

In Canada, the holiday season can make or break small businesses. While many Canadians like supporting them, they are often lured by the convenience of malls and online shopping. To help small businesses, Mastercard needed a way to attract shoppers to these local establishments and remind them why shopping locally is an enjoyable festive tradition.

Turn shopping local into a priceless Christmas experience. 

 We transformed the town of Fort Langley, BC, into an immersive small business shopping experience for the whole family. By taking a holiday story and basing it around the stores, we blended fiction with reality.

Inspired by the original book, Cranberry & Crumm.

We brought the story to life with dancing jam jars, a giant chocolate moose, and more — allowing shoppers to experience the story in real life as they shopped.