NDAX has traditionally catered to experienced traders. With an advanced cryptocurrency trading platform that offers the widest range of coins in Canada at the lowest exchange rates, NDAX is positioned to be the best in the industry. However, crypto beginners have no idea they even exist. Competitors like Binance, Coinbase, and Crypto.com, have relied on borrowed interest from actors as well as highly polished ads, to generate awareness — often at the expense of its traders who pay higher trading fees. 

No nonsense. Just crypto.

NDAX's trading fees are the lowest in Canada. That means there's more money for its customers and less money for exuberant expenses. As a demonstration of its commitment to this philosophy, NDAX’s advertising is as you say, frugal at best. They filmed in a shabby building using a random person they picked up off the street.