Taylor Swift was arriving in Canada for the final leg of her Eras Tour. With limited tickets available and prices skyrocketing, LOTTO MAX decided to capitalize on the frenzy by leaning into its platform of "dreaming to the MAX."
TURN YOUR TICKET INTO A SEAT
One of the last concerts in Toronto coincided with LOTTO MAX’s weekly draw, which happened to be the biggest in Canada’s history: an estimated $75 million!
We had reached peak Swiftie, so our message and art direction reflected that. We suggested that maybe, just maybe, your lottery ticket could also land you tickets to see Taylor Swift. This could be your front-row era.
